WORK MATES
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Employed by Seven West Media as Social Media Lead Producer of the Tokyo 2020 Olympics and Paralympics, successfully led the social media day team to Channel 7’s best ever Olympic coverage through creating and executing content for Facebook, Twitter, Instagram and TikTok.
As part of the LiveWire Sports team, regularly analysed ATP's social media data and analytics, providing insight and strategic direction based on analysis.
Employed by Tennis Australia, was part of the inaugural ATP Cup social media team, creating and publishing content for Facebook, Twitter and Instagram.
As part of the LiveWire Sports team, successfully migrated hundreds of pieces of content from Chelsea Football Club’s existing site to their new one using Adobe Experience Manager.
Employed by Seven League, successfully optimised Gfinity’s (Esports) YouTube channels by copywriting titles and descriptions, adding cards and end screens, and creating playlists.
A part of the Seven League team, successfully contributed to the NBA’s global marketing strategy for 2020, conducting trend and competitor analysis.
As part of the Seven League team, successfully delivered a full digital and social media audit for the RFEF (Royal Spanish Football Federation).
Test
Employed by the Australian Football League, am currently part of the AFL social media team, creating and publishing content for both the AFL and AFL.com.au’s channels (Facebook, Twitter, Instagram and YouTube).
As part of the Seven League team, successfully delivered FIFA's inaugural digital-only campaign as part of the 2019 Women's World Cup, including interviewing high-profile talent and capturing celebrity-led content.
Employed by LiveWire Sports, worked alongside the ITF at events such as the Davis Cup, Fed Cup and Grand Slams to create and publish content for ITF’s social media channels and live blog.
Also sent to Moscow, Russia, to be the ITF’s digital correspondent for the 2018 ITF World Beach Tennis Championships which included writing articles and social media production.
As part of the inaugural Rematch team, successfully created and executed the digital marketing plan for ‘Wimbledon Rematch 1980’.
This included creating content plans, sourcing archival content and growing all social media channels (Facebook, Twitter and Instagram).
As part of the Seven League team, successfully optimised the WBSS social media channels by producing content pre-event, during event and post-event.
Also provided regular reports and recommendations to excel in digital strategy and execution.
Test
Employed by Tennis Australia as Social Media Manager, was able to plan and deliver multiple successful digital Australian Opens. This included co-managing a social media team of six to create and execute content across Facebook, Twitter, Instagram and Snapchat, including working directly with high-profile talent. Other achievements included the creation and execution of various social-led engagement campaigns and the creation and implementation of a social media style guide.
As part of the LiveWire Sports team, regularly analysed F1's social media data and analytics, providing insight and strategic direction based on analysis.
As part of the Seven League team, successfully delivered an organisational audit including providing research around digital trends and conducting a competitor analysis.
As part of the Seven League team, analysed PSG’s current digital performance to provide insight into digital optimisations.
As part of the LiveWire Sports team, was a member of the London 2017 digital team for Channel 4, creating and publishing web and social media content.
As part of the Seven League team, successfully delivered a comprehensive digital and social media audit of the Australian Turf Club and their digital channels.
Employed by Seven League during the 2018/2019 season, assisted Fulham Football Club's digital team to optimise content on all owned digital channels including fulhamfc.com, Facebook, Twitter, Instagram and YouTube.
Employed by Tennis Australia, have been a part of the Laver Cup’s social media team since its inception, creating and publishing content for Facebook, Twitter and Instagram.
Employed by WePlay, successfully delivered a social media audit of Threshold Sports properties such as the Dulux London Revolution, the Threshold Trail Series and Ride Across Britain.
As part of the LiveWire Sports team, contributed to the live blog during the 2018 Series in Cape Town, South Africa.
NB: While I do seem to have a niche in sport and reference it a lot, I strongly believe if you know what you are doing, you can apply your trade to any industry. Try me.
One example is this Melbourne restaurant, where I completely transformed their digital platforms (website, EDMs, Google, Facebook and Instagram).
La Cabra 👇
