Hi!

I’m JOEL. Welcome to…

JOEL SMITH DIGITAL

Logo of Joel Smith Digital - A Digital and Social Media Consultancy

A leading digital and social media consultancy helping brands tell their story through smart strategy and fully optimised digital content.

With 15 years’ experience, we’ve partnered with some of the world’s biggest sporting events and global brands.

CLIENTS

ABOUT

The combination of digital and storytelling excites me.

Whether it’s helping a major sporting event connect with fans, or a lifestyle brand bring their purpose to life, I get out of bed every day genuinely curious about how digital tools, trends and platforms can connect people and drive results.

Like most of you, the digital world seemed overwhelming at first. But after more than a decade working with organisations like Fulham Football Club, the NBA, Gfinity Esports, the Royal Spanish Football Federation, Grill’d, and Softball Australia - there’s no denying the power and ROI of getting digital right.

Social Media Producer
Laver Cup, Chicago, 2018

You might remember those nostalgic 90s Aussie TV shows you’d watch with your family every Saturday night? If it weren’t for YouTube (now the second-largest search engine in the world), I wouldn’t be able to share this clip of me as an 8-year-old playing guitar behind my head. Yep, that’s me. Obscured vision, upside down, and slightly out of tune.

That (mercifully short) musical career was replaced with a journalism degree and eventually a professional life spent doing work I love: producing engaging and shareable content, building high-performing websites, turning digital platforms into commercially viable assets, and using data to better understand audiences and inform strategy.

I’ve had the privilege of running digital and social media for the likes of the Australian Open, the AFL, the Laver Cup, and World Boxing Super Series. But I’ve also worked across food, tourism, events and lifestyle brands - showing up wherever digital storytelling needs to make an impact.

And when I’m not doing that? You’ll find me chasing sunsets with my camera, navigating the joys and challenges of fatherhood, or sharing the world through my travel Instagram account @TravellingUggs.

Nothing brings me more joy than sharing what I know, collaborating with great people, and helping brands show up in digital spaces with clarity, confidence and creativity.

Hi, I’m Joel Smith - your digital and social media consultant.

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SERVICES

Strategy and Optimisation

Strategy and
Optimisation

Analysis and  Insights

Analysis and
Insights

Content Production

Content
Production

Website  Development

Website
Development

Social  Advertising

Social
Advertising

Community Management

Community
Management

Workshops and Guest Speaking

Workshops and
Guest Speaking

Not sure what any of these mean? Click on the icons to find out.

TESTIMONIALS

CONTACT

Scared of social media and the power it harnesses for your brand?

Know you should have a website but don’t know where to start?

Have a lot of data but not sure what to do with it and how it can be used to your advantage?

Send me an email: jgbsmith.3@gmail.com
Alternatively, tweet me @SmithySays